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The Value of Decision Making

A LatAm Perspective

In the second half of 2023, Kingsley Gate conducted in-depth conversations with over 35 senior executives and board members across 11 Latin American markets (Brazil, Mexico, Colombia, Venezuela, Peru, Chile, Argentina, Panama, Guatemala, Honduras, and the Dominican Republic). Our interviews not only confirmed the validity of the findings from our quantitative study with FT Longitude of the Financial Times Group (published earlier this year) but also elaborated on a number of driving forces, nuances, and exceptions to these findings.

Overall, we found that most senior executive participants not only believe that decision making is both a critical component of any

leader’s mandate, but also that decision making does tend to look slightly different in a Latin American context.

Most agree the path to improving a company’s decision effectiveness is through “human-centric” factors more so than data, process, and technology, and many are satisfied with their current roles and decision-making environments. There is a consensus that Latin American organizations are more creative in decision-making, but opinions vary on contributing factors to this creativity. The idea of “gut feeling” and its contribution to decision making generated rich discussion and debate, with various perspectives represented herein.

Each decision-making event is different because it operates in a distinct context, situation, or an evolving environment. In many cases, the analysis of figures isn’t everything – at least not relative to insights that come from various stakeholders.
Our Research
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The objective of the research is to explore several dimensions of organizational decision making, including the relationships between decision making and executive leadership, talent strategy, and employee satisfaction.
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The Survey
Kingsley Gate commissioned a survey that was conducted by FT Longitude in September 2023.
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The Respondents Profile
We surveyed senior executives at C-suite, C-1 and C-2 levels from 13 industries and six countries across Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.
This is a comparative study of research carried out in May and June 2023, which surveyed senior executives at C-suite, C-1 and C-2 levels from 13 industries in Singapore, Spain, the UAE, the UK, and the US. We refer to this sample as "other international markets".
Questions Answered
Human Centric Icon
How do human-centric factors help improve a company’s decision effectiveness?
Satisfaction Icon
Satisfaction and
What is the impact of decision making on satisfaction with the role and the organization’s business environment?
Decision Making Icon
Decision-Making Style
How does an organization’s decision-making style vary within the LATAM region and against other international markets?
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Intuition, Gut Instinct,
and Data
How do intuition, gut instinct, and data contribute to enriching an executives’ decision-making style?