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May 2022

Carter’s, Inc. Appoints Hilary Duff as Chief Mom Officer

Hilary Duff has been named the first-ever Chief Mom Officer for Carter’s brand, according to Carter’s, Inc. Hilary will add a new title to her already impressive resume as a parent consultant and creative director for Carter’s, designing two limited-time-only collections and serving as a reliable resource for parents as part of a long-term partnership. She will also curate must-have shopping guides for moms, as well as share relatable parenting content. This is a first-of-its-kind collaboration for Carter’s, with the brand hiring a well-known mom in the parenting community to consult on design and creativity.

Carter’s, Inc. is a major American designer and marketer of children’s apparel. It was founded in 1865 by William Carter.

The company’s operating income in fiscal 2021 increased by $307.2 million, or 161.8%, to $497.1 million, compared to $189.9 million in fiscal 2020.