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April 2021

Maru Appoints Erica Ruyle as Managing Director, Qualitative

Maru Group appointed Erica Ruyle as Managing Director, Qualitative. Erica will be responsible for partnering and leading Maru’s qualitative client activation initiatives and strategies and the development and strategic management of Qualitative IP and Software. Erica joined Maru in 2018 and has 20 years of international qualitative experience in ethnography, human-centered design, product innovation, co-creation, and strategic workshopping.
Maru Group is based in London, England, and is a world leading CX and insights software and advisory services. As of 2020 the annual revenues are 10-50 million and have 10-100 employees.