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May 2023

Bluestar Alliance, LLC Appoints Anthony Lucia as Global President 

Bluestar Alliance, LLC announced the appointment of Anthony Lucia as Global President of its Scotch & Soda USA and Global Business Operations, to oversee and further expand the popular lifestyle brand. In his new role Anthony will streamline and ensure a smooth transition across the retail footprint and global brand operations.

Bluestar Alliance, LLC is a brand management company specializing in acquiring, managing, and licensing global consumer brands across various industries, driving their growth and market presence.