Salsify Appoints Vijayanta Gupta as Senior Vice President of Growth Strategy

Salsify announced that Vijayanta (Vijay) Gupta has joined the company as its Senior Vice president of Growth Strategy. In this newly created role that reflects the enormity of what brands are facing developing digital shelf strategies, Vijay will be responsible for building the teams and creating the resources necessary to lead Salsify customers through their digital transformation journeys. Most recently, Vijay was responsible for Sitecore’s worldwide product marketing, industry marketing, technical marketing, pricing, competitive intelligence, strategic advisory, and value engineering functions for all product lines within Sitecore Experience Cloud.
 
Salsify is a privately held computer software company based in Boston, Massachusetts. Salsify’s CommerceXM platform combines Product Experience Management (Integrated PIM, DAM & Experience Builder) with core commerce capabilities designed to enable sales both across retailer/distributor channels as well as marketplaces, social commerce, and direct-to-consumer (D2C) sites. Notable companies like L’Oreal, Coca-Cola, and GSK use Salsify. Salsify employs approximately 500 people.