Macy’s, Inc. announced that Massimo Magni has been named chief customer and digital officer

In this role, Max will guide the strategic long-term vision and growth of Macy’s, Inc.’s digital business, aligned on customer-centric strategies that leverage data and analytics to enhance the consumer journey across touchpoints. A more than 20-year veteran of McKinsey & Company, Inc., he was most recently a senior partner co-leading McKinsey’s NeXT Commerce and the global leader of Consumer Growth Practices.

Macy’s, Inc. is a major American department store chain that offers a wide range of fashion, accessories, home goods, and beauty products.