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February 2021

Arne Arens to Lead Boardriders as Chief Executive Officer

Boardriders will welcome Arne Arens as Chief Executive Officer on March 1, 2021. He joins from VF Corporation, where he served in several leadership roles throughout his 10-year tenure, most recently as Global Brand President of The North Face. He has also served Nike in various marketing and commercial leadership capacities, ultimately as Sales Director for Sportswear across Central and Eastern Europe. Earlier in his career, he held consulting roles with Accenture and VODW Marketing. He supersedes Dave Tanner, who will continue to serve as a Member of the Board of Directors.

Boardriders is a leading action sports and lifestyle company that designs, produces and distributes branded apparel, footwear and accessories for boardriders around the world. Headquartered in Huntington Beach, CA, the company has nearly 10,000 employees worldwide. Boardriders had group sales of $1. 9 billion in fiscal 2019.