Alfredo Rivera becomes new President of Coca-Cola, North America

The Coca-Cola Company announced that Alfredo Rivera will become president of Coca-Cola North America, effective immediately. Rivera is a 23-year veteran of the company who has most recently served as president of the Latin America group, which includes 40 countries. Rivera will report to President and Chief Operating Officer Brian Smith.

The Coca-Cola Company’s revenue is $37 billion. The company has 62,600 employees and is headquartered in Atlanta, GA