Adidas ag announces Bjørn Gulden as the CEO

Adidas has confirmed Bjørn Gulden, the current CEO of Puma, will take up the role of CEO on 1 January 2023 following speculation at the end of last week. Bjørn has been CEO of Puma since 2013. During his tenure at Adidas, he was senior vice president of apparel and accessories from 1992 to 1999. He has also held the posts of CEO of Danish jewelry brand Pandora and managing director of Europe’s largest footwear retailer Deichmann.

Adidas AG is a German multinational corporation that designs and manufactures shoes, clothing, and accessories. It is the largest sportswear manufacturer in Europe and the second largest in the world.