Abercrombie & Fitch Co. Names Samir Desai as its first Chief Digital and Technology Officer
Abercrombie & Fitch Co. (NYSE: ANF), a leading, global specialty retailer of apparel and accessories, announced the appointment of Samir Desai as its first Chief Digital and Technology Officer. In this newly created role, Samir will be responsible for leading the company’s ongoing digital transformation strategy, including developing strategic initiatives through data and analytics, optimizing customer and user experience, and further evolving the company’s portfolio of brands into digital experiences that are unique to each of their diverse audiences.
Abercrombie & Fitch is an American lifestyle retailer that focuses on casual wear. With headquarters in New Albany, Ohio, they are spread out in 854 locations worldwide with 44,000 (Feb. 2020) employees.